Brand Styling Tips for Creative Business Owners and Why It's Important to Grow Your Business

Today I'm combining beautiful images from a recent brand style session with Elixir Cafe & Floral Design with a guide included at the bottom of this page to help you achieve gorgeous images from home!  When my journey into entrepreneurship began, I started with learning how to style my pictures for my Etsy shop.  They weren't good!  I admit that because I didn't know what I was doing yet and I didn't have the knowledge yet to accomplish beautiful imagery.  You don't have to have the fanciest camera and yes, you can even use a phone if you want but this post is to guide you through my styling process and how I achieve consistency for myself and for my clients when it comes to styling with my camera.  I shoot with a Canon 5D Mark IV and Mark III.  All the images you are going to see were shot with my Sigma Art 35mm lens.

I am passionate about styling images for fellow creatives and hope to do a lot more of it this year!

We all have those "things" as artists that make us really happy and fulfilled.  One of those for me has and still is styling "stock" images.  I've been doing it for three years now and I like to think that I've learned a thing or two along the way.  In the beginning I didn't have lightroom and I didn't have my style nailed down yet.  Before we get started, let's run through a few basics.

How to Style Your Work Beautifully | Stock Photography Flatlay | Emma Rose Company LLC | Brand Styling Tips for Creative Business Owners

Let's talk about you and your business!

Who are you?  What do you do?  Who do you serve?  Where do you need these images displayed?  Is is social media?  Your blog?  Or maybe it's just for fun but whatever the case, you should probably have an understanding of what it is you want to showcase.  Maybe you're a florist, or a coffee shop owner, or a designer, or a photographer... styling can help ANY creative business owner establish a strong online presence.  That is something I truly believe.  The images you are going to see in this blog post were from a recent styling session I had with a local florist and cafe owner.  While this specific session was geared toward her shop and not the floral side, you will still see how I achieve what I do when styling.

Things you will need

A brand styling board (instructions included at bottom of post with the free PDF guide I've designed) -  When creating your board be sure to pick a background that fits your brand style.  Maybe yours is more rustic and earthy whereas mine are pretty light and airy to reflect the way I shoot.

Good natural light and a reflector - find the spot in your house with the best light to do your styling!

A camera - I mean by all means use your cell phone BUT if you're really looking to take things to another level, you should invest in a camera for your business.  I shoot with a Canon 5D Mark iii and Mark iv.  When styling I prefer to use my 35mm lens because I'm able to get what I need and I crop everything in Lightroom.

What To Do

Grab the goodies! - All the examples you are going to see of my work in this post are related to food and coffee.  Gather all your goodies to easily grab from as you work.  I like to have tons of options readily available when styling so I have variation, even if I don't use everything.  You will get in the flow and figure out what looks right and what isn't working.

Get comfortable - There is nothing worse than being uncomfortable when taking pictures.  If you're like me I get really hot.  So when I'm home by myself styling pictures I always dress light and cozy and I put my hair back in a way that it won't get in my way because I move around a lot and find myself leaning over the boards most of the time.

Take breaks - My back starts to hurt during styling sessions so I always be sure to take breaks to rest my back.  I don't use a tripod because I found it got in my way but by all means, you might be more creative with me with one of those for styling!  I just like to have the camera in my hand but that's a personal preference.

Don't be afraid to think outside the box and have fun - My favorite part of styling is that I get to be as creative as I want.  You might think something is working really well but then shift gears and try something entirely different.  Styling is so fun for me and I'm still learning and I'm still growing my collection of "props".  I have a box in my office full of things I like to use like an extra keyboard, mouse, decorative pens, dried flowers, coffee mug, etc.  My favorite spot to find trinkets have been at Target, Hobby Lobby, Joannes, Anthropologie, and TJ Max.  

This was done in my favorite spot and instead of a styling board I grabbed my linen duvet from our bed, some fresh flowers and a polaroid camera for an awesome stock image!

This was done in my favorite spot and instead of a styling board I grabbed my linen duvet from our bed, some fresh flowers and a polaroid camera for an awesome stock image!

Have fun styling your images, friends and share with me what you do because I'd love to see it!

Don't forget to click the button below to download your copy of the styling guide I've put together to help you rock your next styling session and keep scrolling to see all my favorite images from my recent session for Elixir Cafe & Floral Design!

I'm running with my passions and excited to announce that I will be offering brand styling sessions for clients!  Click here to view the full gallery and how I can help you grow your online presence. 

Emma Rose

Emma Rose Company, 6849 US-101, South Bend, WA, 98586